The Quote Company Boosts Conversions by 67% on Bing with Marin Software’s Smart Sync
The Quote Company maximized revenue by automatically syncing their Google and Bing ad campaigns with a single tool
SAN FRANCISCO, CA February 2, 2016 — Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, today announced that The Quote Company is using Marin’s Smart Sync to automatically sync Google and Bing ad campaigns. Since implementing Smart Sync, The Quote Company confirms that it has achieved 67% more conversions on Bing, a time savings of two hours a week, and fewer errors and outdated ads.
Smart Sync, a feature of Marin’s Search solution, allows advertisers to copy Google campaigns over to Bing and keep them in sync, even when edits are made. The tool saves advertisers time by eliminating the need to manually duplicate ad campaigns from Google for Bing and increases web traffic.
Founded in 2011, The Quote Company works to generate quality sales leads for suppliers primarily in the solar power vertical. The business has since expanded operations across Australia, the United Kingdom, the United States, and Ireland. The Quote Company delivers a reliable flow of sales leads for suppliers, while also making it easier for customers to discover reliable service providers.
Using Smart Sync, The Quote Company was able to easily copy information at the account, campaign, and group levels from Google to Bing. Once copied, Smart Sync continues to sync any changes the team makes from Google to Bing, ensuring that all campaigns remain matched and current. This streamlined approach has allowed The Quote Company to treat Bing as an extension of their overall search reach, by automatically pushing changes from Google to Bing.
“Marin Software has done a brilliant job helping us extract more value across our search marketing programs,” said Mitchell Kelly, Online Marketing Specialist at The Quote Company. “Using Smart Sync, we are able to manage Google and Bing campaigns in tandem, saving time and increasing efficiencies so we can deliver more quotes and leads for our customers.”
“Marin’s Smart Sync technology proves that managing campaigns across multiple platforms can be easy. Smart Sync makes it easier for advertisers to reach the growing audience found on the Bing Network. Today, Bing powers 1 in 3 searches in the US and continues to grow with the adoption of Windows 10, which Bing is heavily integrated into. With Smart Sync, advertisers now have an easier way to tap into Bing’s growing audience while applying the freshest campaign strategies,” said Brian Utter, GM Network and Demand Management at Microsoft.
“The process of copying changes from Google to Bing campaigns can be time-consuming and tedious,” said John McNulty, Vice President of Global Marketing at Marin Software. “Due to the lower search volume on Bing, marketing teams often can’t justify spending an equal amount of time managing those campaigns relative to Google. Smart Sync is an easy way to solve this problem and drive incremental revenue.”
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About The Quote Company
The Quote Company was founded in Perth Australia in 2011 to generate quality sales leads at a time when residential solar installations were booming. By 2012, they’d supplied more than 100,000 sales leads to more than 200 solar installers throughout Australia. In 2013, they branched out to the US market and in 2015 opened operations in the UK and Ireland.